Brand Evaluation Tools

Why your brand needs effective customer engagement  February 13, 2013 – 06:04 am

You could be a well established business looking for growth or reducing your costs on customer acquisition. Or you could be a startup trying to improve sales. No matter what your type of business, if any component of your sales cycle involves the web, you must look for effective and just in time engagement with your customers.

You can use many tools to convert visitors to buyers, and even loyal customers. Live chats, social media, forums, interactive tools (e.g. calculators and tutorials), automated profile scoring and evaluation, user-friendly interface, automated visitor interactions, and email campaigns are just some. These are very useful in increasing your conversion rates. All these are just channels for customer engagement; what matters is how you talk to and treat your customers on these channels. You should use these tools to drive engagement and here’s why:

  • Make your customers feel valued: engagement on any platform provides a more humane face of the brand to your customers. They don’t feel like they are dealing with a big corporation which is sluggish and doesn’t care about their customers. Dealing with collateral like websites, product brochures etc makes customers feel like you don’t respect their time or interest.

Source: muHive blog

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