Brand Evaluation Tools

Why your brand needs effective customer engagement  February 13, 2013 – 06:04 am

You could be a well established business looking for growth or reducing your costs on customer acquisition. Or you could be a startup trying to improve sales. No matter what your type of business, if any component of your sales cycle involves the web, you must look for effective and just in time engagement with your customers.

You can use many tools to convert visitors to buyers, and even loyal customers. Live chats, social media, forums, interactive tools (e.g. calculators and tutorials), automated profile scoring and evaluation, user-friendly interface, automated visitor interactions, and email campaigns are just some. These are very useful in increasing your conversion rates. All these are just channels for customer engagement; what matters is how you talk to and treat your customers on these channels. You should use these tools to drive engagement and here’s why:

  • Make your customers feel valued: engagement on any platform provides a more humane face of the brand to your customers. They don’t feel like they are dealing with a big corporation which is sluggish and doesn’t care about their customers. Dealing with collateral like websites, product brochures etc makes customers feel like you don’t respect their time or interest.

Source: muHive blog

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by Rob Walker
Post date 06.07.01 | Issue date 06.11.01
A recent issue of Publishers Weekly featured a two-page advertising spread touting 'the year's most eagerly anticipated book.' The promised $1 million marketing onslaught apparently will include national TV and radio spots, appearances on CNBC...If Welch picked the perfect time to take control of a company whose success would be measured by shareholder value, Immelt may have picked the worst.
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Enron was a creature of the global casino

Enron was a creature of the global casino, which applied the techniques of the derivatives markets to the electricity and natural gas markets. Enron's rapid rise was made possible by the 'Wall of Money' that the Federal Reserve and its partners in crime have pumped into the global system since the cardiac arrest which seized that system in Autumn 1998, in the wake of the Russian GKO default and ...don LaRouche.
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