Acquisition of brand

Ad Network Brand.net Sells to Mail Marketer Valassis  December 19, 2017 – 06:16 am

VCs funded hundreds of ad networks in the last decade, and that’s probably a couple hundred too many. Now there’s one less: Five-year-old Brand.net is being acquired by Valassis Communications, a 41-year-old company that specializes in direct mail.

A source familiar with the deal pegs the purchase price at less than $50 million; Brand.net raised a reported $27 million, primarily from Interwest and Norwest Venture. I’ve asked both companies for comment.

Valassis has a very low profile in digital ads, but it’s a big deal in the old-media business of bundling ads and coupons into mailers and newspaper inserts. Last year it posted profits of $113 million on $2.2 billion in revenue.

It’s also relevant to News Corp. watchers, because Rupert Murdoch’s company paid Valassis $500 million in 2010 to settle unfair competition charges brought against a News Corp. unit. News Corp. also owns this Web site.

Brand.net was formed by former Yahoo executives Elizabeth Blair and Andy Atherton, who tried to position their network as a safe place for big consumer brands like Verizon and General Mills. Blair left her CEO spot earlier this year.

Update:

Source: AllThingsD

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TEXT:
AOL Buys Games News and Info Site GameDaily; Transitioning AOL Games Into It [by Rafat]
GameDaily, which has been on the block for a while (ever since IGN sold to Fox Interactive) and almost got sold earlier this year to another company in LA, has been finally bought by AOL, from its parent company Gigex. Financial terms were not disclosed, but I’ll find out the range by...but also serving the trade via the GameDaily BIZ newsletter….People know when you say GameDaily, you’re talking video games. If you say AOL Games, depending on who you talk to they might be thinking casual, card and board games versus Grand Theft Auto or Halo 2. So picking up GameDaily gave us a very well established and well defined brand that will encapsulate all of our video game activities.”

Because it was a takeover

Not a merger (as even some of the BofA leadership thought at the time).
A carolina bank took over a SF bank and kept the brand.
but your myth is fun too.
there is plenty of information about the histroy of the take over (it's a legendary story in B-school and beyond) so if you're interested in some facts the Google-machine will help.
here's a quick reminder from Wiki (pic...purchase of BankAmerica Corp. by the NationsBank Corporation was the largest bank acquisition in history at that time. While the deal was technically a purchase of BankAmerica Corporation by NationsBank, the deal was structured as merger with NationsBank renamed to Bank of America Corporation, and Bank of America NT&SA changing its name to Bank of America, N.A. as the remaining legal bank entity

They have been under the same corp forever...

If you look under the Estee Lauder brand, they also have under their brand MAC, Stila, damn near everything under the sun etc. (which is why all of their products look the same or have similar properties). Shiseido also owns Nars (which if you noticed after the acquisition Nars started developing skincare and expanding their most popular products like blushes).
Funnily enough, for all of t...the cosmetics companies. Many times, an entire brand family will be produced from the SAME cosmetics manufacturing company with SIMILAR if not identical products just different packaging. Something to think about when you go to buy that Chanel, I looked in the catalog for the company that makes Chanel and the packaging Chanel uses isn't THAT expensive compared with the packaging of other brands.

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A source close to the situation says the acquisition of Brand has not diminished the Mavs' interest in power forward Luis Scola, just let go by the Rockets via amnesty. He has three years left on his deal and wouldn't seem an ideal fit on the floor …

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