What is Trade Marketing Consumers?

Trade presentation: the holy grail of marketing?  February 10, 2014 – 08:16 pm
Trade Marketing Fundamentals

A great trade presence may be the single most cost effective thing a brand can do to impact sales. Being available where consumers want to buy your brand - and making a great impact at that point - gives your brand a better than average chance to be selected by consumers. I can hardly think of anything that has the same ability to impact sales, with the same immediacy. We know how the market share of BP, that in a tough industry like fuel, increased when they turned "green", therefore became more visible and impactful. Just compare what a brand like Nespresso has achieved within a few short years, most of it through amazing trade management.

For some reason though, marketers often under-estimate the role of the trade in marketing and sales. Even the discipline of" trade marketing" is not practiced widespread by companies. It seems trade presentation falls somewhere between classical marketing and sales, often ignored by both. Maybe it is because in many companies, the line between marketing and sales is vague or not defined clearly. It may off course be that we just do not think hard enough about how we "connect" what we say in our marketing, with the act of the consumer buying our brand. As marketers, we need to manage this "connection" - the quicker and faster we make this "connect", the better.

Source: Dr Thomas

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Feiler said the Israeli origins of products is hidden by methods other than third-country exports. Arabs of Lebanese origin in Israel sell counterfeit Lebanese certificates of origin complete with forged government stamps. Some Israeli factories have departments of so-called quality control - where any Hebrew writing or 'Made in Israel' marks are removed from product components.
``I saw i... States. When Saudi Arabia joined the World Trade Organization last month, it quietly said it would treat all members equally. Israel is a WTO member.
But there is a big difference between decisions in principle and the open flow of Israeli goods. As the big Saudi food retailer Turki al-Sharbatly said recently: ``If I bring Israeli products into my shop, no one will deal with me.''

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They never really change. The post-World War II political Left around the globe — and particularly in this country — have always hated to play offense. During the long twilight struggle against Soviet expansion, the American Left proudly opposed anything more proactive than 'containment.' Now, President George W. Bush is enduring the same criticism from the same quarter as he seeks support for a...en, the Berlin Wall would still stand, Central America would be in flames and our schoolchildren would still be practicing air raid drills.
In the days ahead, the Left's critique of an offensive posture against terrorism will grow in volume. It should not come as a surprise, for as the French journalist Alphonse Karr put it in 1849, 'The more things change, the more they remain the same.'

Why the KSM trial worries the GOP


Never mind the Constitution, the Geneva Conventions or common decency--on the question of what to do
about POWs rotting away at Guantánamo Bay concentration camp, right-wingers' concerns are purely practical.
We are talking, of course, about AG Eric Holder's decision to try Khalid Sheikh Mohammed ... not.
And this is no war. Had an actual war been declared, a nation-state would have attacked us. 9/11 was a criminal act, and a terrible one:
mass murder, air piracy and property damage. Until Khalid Sheikh Mohammed is tried and convicted in a court of law, however he is
an alleged criminal, innocent until proven guilty. Where'd this Giuliani guy go to law school, Wal-Mart?

Texas DOT and the Supercorridor Coalition

AUSTIN -At the beginning of a new year that marks the 50th anniversary of the interstate highway system, the Texas Department of Transportation (TxDOT) is joining North America's Supercorridor Coalition Inc. (NASCO) — an international organization founded in 1994 dedicated to developing the next generation in transportation infrastructure on this continent.
That next generation of transpor...an benefit all sides."
In June 2005, Williamson and Saenz met with NASCO officials in Austin. The meeting focused on the planned TTC and its impact on I-35.
This week, Saenz and NASCO Executive Director Tiffany Melvin will make presentations on I-35 and TTC-35 at the Northeast Mexico-Texas workshop on logistics for regional competitiveness in Monterrey, Nuevo León, Mexico.
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