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Goodwill Big Bend Launches Donate Movement to Help Consumers Reduce Waste and Improve Communities  November 11, 2016 – 06:21 pm
Valley Goodwill Industries

~ New “D” Icon on Donatable Items to Become Universal Symbol ~

TALLAHASSEE, Fla. — Hoping to spark a movement with huge environmental and social benefits, Goodwill Industries – Big Bend, Inc. is launching a local version of the national “Donate Movement”.  This public awareness campaign is to emphasize the positive impact that donating clothing and other household goods can have on communities and the planet.

Along with the launch of the “Donate Movement, ” Goodwill Big Bend is introducing a new “D” donation icon which represents responsible donating. The hope is that the symbol will become universally known for donating like the universal three arrow recycling symbol.

Goodwill estimates that the campaign could remove millions of pounds of clothing and textiles a year from the local landfill alone, while putting local residents to work and supporting Goodwill’s core mission of job training and affordable housing for people with disabilities.

Just as the recycling movement has produced huge environmental benefits by changing human behavior, Goodwill CEO Fred Shelfer predicts that the Donation campaign has the potential to have a huge, positive impact on the community.

“When you donate the items you no longer need to Goodwill, you are helping someone find a job, strengthening your community and preserving the planet, ” said Shelfer.  “Your donations also help the environment by allowing other people to repurpose the items so they can be diverted from landfills.”

Source: Capital Soup

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