How to sell knowledge management?
What’s the secret? How do we make things happen for our customers?Information is wonderful. Our information age surrounds us with millions of pieces of information. However, the specific pieces of information and the relationship of that information is more than just the web pages we browse, or the books we read, or the conversations we have. Sorting through mountains of data to collect pertinent facts empowering us to perform our jobs with increasing knowledge makes us valuable. Gathering information is good, but selecting the right information is gathering knowledge.
My task is to capture the expert knowledge, apply that knowledge to the captured information, and then set the knowledge in motion for those without the knowledge or with limited knowledge of the subjects.
Sharing Expertise to the Masses
Case in point: one company has a very knowledgeable and experienced salesperson that can “sell ice to an Eskimo.” Our team worked with that salesperson to extract his knowledge and worked with others in that company to extract the data. We created an application that used the data and knowledge making all of it available to other salespeople. The application guided the salesperson, defaulted selections, prevented wrong choices, and displayed alternatives in beneficial sequence. Those types of knowledge all put into the software meant that an inexperienced salesperson could now sell like the champion.
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There is No such thing as "Copyrighting" A Work
In the U.S., creative works are "copyrighted" as of the moment of creation. There is no such thing as copyrighting a work that already exists.
People tend to equate the terms "marking" and "registering" with copyrighting. On that point, both the above are good ideas, and they help in any pertinent ligitation. But, registering a copyright is nothing like prosecuting a patent application, an... your song is a copy of another (which is commonplace), you will have to argue that in litigation. No doubt that is expensive.
I believe that the U.S. copyright office has some helpful materials on how to proceed with this. It should not be difficult at all. If need be, you can contact a lawyer to help. But, it is totally unlike patent work as there is not that much for the attorney to do.
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