What is Trade Marketing Services?

Want to succeed in marketing services? Fix your database first.  February 6, 2013 – 06:37 pm
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Business-to-business media and information companies have always prided themselves on their market expertise to the point of being able to do what their readers do. The industry is filled with stories of editors becoming certified in the disciplines they cover (from farming to firefighting to hair dressing –Alison Shipley, editor of Vance’s salon trade publication First Chair, attended beauty school five nights a week from 4:30 to 10pm to obtain her certification).

The same applies to the marketing side — particularly in an industry where many advertiser-media partner relationships are one-one-one without an agency go-between. Advertisers are looking to us to create programs that they either don’t have the resources or sophistication to execute themselves.

That’s a huge opportunity in the days of content marketing and marketing services.  In the prospectus for a whitepaper, “Creating a Marketing Services Business, ” from ABM’s Marketing Services Committee (which will be released at ABM’s Annual Conference in April), Eric Beiner, head of marketing services at ALM, says there are four reasons why media companies are poised to capitalize on marketing services:

  1. Domain expertise
  2. Ability to create rich content

Source: MediaPace

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