What is Trade Marketing Experience?

TRADE MARKETING MANAGER  December 13, 2012 – 01:34 am
Trade Marketing Manager Job

The successful candidate will work closely with marketing and sales, this position will initiate and/or support efforts towards developing, implementing and assessing programs to effectively market to our consumers through our customers. Build and implement brand plans and strategies established for assigned bands and target audiences.

 

Key Responsibilities:

Channel Marketing
  • Ensure the successful implementation and execution of marketing plans to drive our in-store space, execution and brand awareness.
  • Build up and drive the channel development strategy based on Sales Universe census data and Company’s Go To Market strategy.
  • Work closely with channel teams to maximize brand coverage and exposure within the various Channels.
  • Serve as a focal point for the creation of customer-focused channel marketing programs consistent with brand management’s overall strategies and approved trade budget.

 

Trade Marketing
  • Secure platform and tools to enable the sales proposition and build communication strategies for the sales proposition.
  • Work with sales personnel to plan and prioritise account presentations.
  • Guide and manage trade material development, eg. Trade newsletters, presentations, etc. for the specific channels; manage the Company Ad Store.

Source: SP Brewery

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