What is Human Resources Job duties?

Are Your Job Ads Cursed Like Nike’s?  February 18, 2013 – 04:50 pm
HR administrator

Nike is pulling yet another athlete’s ad campaign as news surfaced about Olympic runner Oscar Pistorius.  It seems Oscar is under scrutiny after being charged for murdering his girlfriend, who died from gunshot wounds. If the circumstances weren’t bad enough,  Nike’s ad featuring the double- amputee had the tag-line “I am a bullet in the chamber”.

Some believe Nike might be cursed.  Michael Vick, Lance Armstrong, Tiger Woods, Ben Roethlisberger…..ummm, I’d be asking the question too.

Considering talent acquisition and the ”war for talent” is back on everyone’s radar, job ads are also back in the spotlight. In a thought-provoking post from Liz Ryan she asked if our job ads were driving away talent?   Ding, ding, ding!!!  Couldn’t agree more.

Don’t we all hate writing job ads?   Is there anything more predictable (not unlike the Nike curse)?   With all of the “essential job duties” and “requirements” our postings are as eye-catching as another picture of a wasted Lindsay Lohan!  Been there, seen that.

Perhaps it’s time for HR to hire “Creative Directors” to spice up our job ad campaigns.  Doubtful many of us can afford Alicia Keys or Justin Timberlake, but I see a new job emerging in HR. A huge part of our roles in HR IS marketing…and job ads are prime example of how many opportunities we’re missing by not getting a bit funky.

Source: Fistful of Talent

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