What is Goodwill in Public Relations?

Kennecott’s free UTA passes: Goodwill or good PR?  January 31, 2013 – 04:32 am
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SALT LAKE CITY – Some are saying that Kennecott’s program to give free UTA passes on red air days sounded better than it actually was.

Kennecott, along with Downtown Alliance, gave away 2, 500 free UTA day passes that could be used on red air days in hopes of helping reduce air pollution across the Wasatch Front.

But once Josh Stewart received his pass in the mail, he felt it was more of a publicity stunt than a gesture of good will.

Stewart says he though the passes were good for multiple red air days, not just one. He thinks Kennecott representatives misled the public in media interviews.

“They put up these dinky little bus passes trying to look like they’re actually making a difference and it seems fake, ” Stewart said. “They say, ‘Good on any red air day.’ That’s open to interpretation. If they could specify, ‘Open on a single red air day, ’ that would at least have been straightforward.”

Kennecott spokesperson Kyle Bennett says that they felt they were clear on the conditions of the pass, but they’re sorry for any confusion.

“We feel we were very clear through our social media channels and on our website that this pass was good for one person on one red air quality day, ” Bennett said.

Kennecott’s offer never mentioned a limit on the number of passes they were giving away – 2, 500 in this case – which is a fraction of the average 153, 000 commuters boarding UTA every day last month, and some users say that number isn’t enough.

Source: FOX13Now.com – Salt Lake City, Utah News & Weather from KSTU Television FOX 13

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