What is Goodwill in a Balance Sheet?

Clash Of The Cereals: Which Has The Better Balance Sheet, General Mills Or Kellogg?  February 14, 2013 – 03:51 pm
skip to main | skip to sidebar ByDavid Schauber, Jr.:

Before selecting a stock, there are a number of things that you need to consider in order to ensure that you are buying the stock of a high-quality company whose shares are poised to grow in value over time. Some of these concerns include what the company does, its competitive advantages, valuation, dividend payouts and sustainability, and earnings consistency.

Another important thing that you need to consider is the financial condition of the company in question. You want to know if the company is able to continue paying its bills, and how much debt it carries. The balance sheet is one of the most effective tools that you can use to evaluate a company's financial condition. In this article, I will discuss the balance sheets of General Mills (GIS) and Kellogg (K), in order to get some clues as to how well these companies are doing.

I will

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