What is copyright law Australia?

Google wins sponsored links case in Australia  February 6, 2013 – 01:56 pm
review its copyright laws

Google won an important case earlier today in the High Court of Australia  In Google Inc v Australian Competition and Consumer Commission [2013] HCA 1 (6 February 2013), Australia’s highest court unanimously allowed an appeal from a decision of the Full Court of the Federal Court of Australia which had found that Google had engaged in misleading or deceptive conduct contrary to s 52 of the Trade Practices Act 1974 by publishing and displaying sponsored links. The High Court ruled that Google did not create the sponsored links that it published or displayed. Rather, the advertiser was considered to be the publisher of the sponsored links.

According to the reasons written by French CJ, Creman J. and Kiefel J., :

It is axiomatic that the Google search engine operates by the mechanism that users’ search requests are framed as search terms chosen by the user for the purpose of generating organic search results. What every advertiser seeks to achieve by use of the AdWords program is that its sponsored links will be triggered by search terms entered by a user (corresponding to keywords chosen by the advertiser) which indicate that the user may have an interest in the advertiser’s products or services. Google has no control over a user’s choice of search terms

Source: Barry Sookman

Oxford University Press, USA The Knockoff Economy: How Imitation Sparks Innovation
Book (Oxford University Press, USA)

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