Selling Branded Goods Online

Russia’s KupiVIP Seeking $125 Million in 2014 IPO, Founder Says  February 18, 2013 – 04:18 pm
ECJ: L'Oreal vs eBay – selling

MOSCOW, Russia – KupiVIP, the Russian online fashion retailer, is seeking to raise $125 million in an initial public offering next year to fund warehouse construction and expand delivery network, its founder said.

Goldman Sachs Group Inc. and Jefferies & Co. are among advisers KupiVIP has held discussions with about the planned stock sale in New York, though no mandate has been offered, founder and Chief Executive Officer Oskar Hartmann said.

KupiVIP started in 2008 helping fashion brands get rid of excess inventory with limited-time sales online, selling items such as a Valentino dress for $480 or Adidas shoes for $155. The company, which has almost 10 million users, is expanding into non-discounted retail with a new store, shoptime.ru.

“Russia is set to converge with the global trends in e- commerce, ” Hartmann said in an interview in Moscow last week. “In five years, half of its 143 million population will be buying goods online.”

E-commerce in Russia has reached $12 billion, accounting for 1.9 percent of total retail sales in 2012, Morgan Stanley said in a report last month. Online sales are expected to grow 35 percent a year through 2015 as Russia catches up with western Europe in penetration, the bank said. Fashion may reach 25 percent of total e-commerce, Hartmann predicted.

Source: BoF - The Business of Fashion

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