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Articles in Intellectual Property

Brand Valuation in Marketing
[February 18, 2013 – 11:05 pm]
Brand Valuation in Marketing

The latest The Banker/Brand Finance Banking 500 report released by global brand valuation firm Brand Finance shows that the brand values of Australia’s banks have risen considerably over the past year. The report reveals ANZ as the most valuable banking brand, on top of having the highest global gain in the Top 50 banking brands. Rising eleven places, from 50 to 39, this is seen as being major movement at the station, particularly with 14 Australian banks named among the most valuable banking brands overall. In fact, the total of Australia’s banking brand values are up 27.3%…

Brand Valuation a Comparison
[October 6, 2012 – 06:49 pm]
Brand Valuation a Comparison

The last three weeks have seen the publication of the 2102 lists of the world’s 100 most valuable brands by Interbrand and Eurobrand.  So I have taken the time to review each, and to conduct a comparison of results across the four lists (Brand Finance and Millward Brown being the other two). Here are some basic statistics: There are 212 brands that appear across the four top 100 lists, of which only 27 appear on all four lists There are 63 brands that appear in the four top 30 lists, of which only 9 appear on all four top 30 lists The total value of the top 100 brands ranges…

Brand Valuation a Comparison of Alternative model
[February 13, 2013 – 10:20 pm]
Brand Valuation a Comparison of Alternative model

ByYorkville Investor: Lululemon (LULU) is overvalued, and you should short it. By all conventional metrics that we employ, Lululemon appears overvalued: Lululemon s meteoric rise as an iconic branded clothing retailer has obscured the apparent disconnect between the admittedly strong fundamentals and the downright unreasonable valuation. Lululemon s existing valuation only appears reasonable if one values it on the basis of 2016 EBITDA (using the already aggressive growth assumptions we ve made in our model). We will outline a few of the reasons we believe that this name possesses…

Brand Evaluation Checklist
[November 13, 2012 – 12:54 pm]
Brand Evaluation Checklist

Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. The arrival of the smartphone amplifies these opportunities, as the Internet’s connective tissue now extends deeper and deeper into an industry with the participants connected to the marketplace 24×7 – whether they are in the office, at home, or out in the field. It is a special…

Best Selling Brands
[January 3, 2013 – 12:10 am]
Best Selling Brands

What drives our endless fascination with celebrities and how does it affect the brand driven retail business? “Celebrity worship has probably existed as long as there have been famous people. But it has probably only become as intense as it is given the technological advances that allow us to create societies,market them to a worldwide audience,and share information about them” (James Houran). With thousands of brands trying to compete for customer’s attention,celebrities have a clear advantage to make their message heard. Celebrity-licensed products accounted for over $3 billion…

How to buy intellectual resources?
[November 4, 2011 – 04:19 pm]
How to buy intellectual resources?

Our bookstore attracts free spirits, intellectuals, and weirdos–sometimes all in one person. So of course some bookstore friends and I have enjoyed inventing a new game; it’s what creative, bibliophilic, dangerously over-educated and slightly maladjusted people do. It started after the latest hoopla about “the big F is ruining our privacy and we are being sold as products to marketers via those little pop-up ads” escalated into “Homeland Security is watching you.” Yeah. The government’s clear-headed efficiency dealing with every project undertaken to date has me quaking in terror…

Discounted cash flaw explanation
[September 11, 2012 – 01:34 pm]
Discounted cash flaw explanation

Estate of Louise Paxton Gallagher, Deceased, F. Gordon Spoor, Personal Representative v. Commissioner of Internal Revenue, TC Memo 2011-148 Filed June 28, 2011, and Supplemental Memorandum Opinion issued October 11, 2011. The Facts:   Ms. Gallagher owned 3, 970 units of Paxton Media Group, LLC (“PMG”), at the time of her death on July 5, 2004.  As of July 2004, PMG was a publishing and media company that published 28 daily newspapers, 13 paid weekly publications, and a few specialty publications, and owned and operated a television station.  Ms. Gallagher was the largest single…

Evaluation of brand
[December 19, 2011 – 02:52 pm]
Evaluation of brand

Is it just us or do you log in and out of Facebook a hundred times a day?   As brands become aware of the importance of the log out page, we ask what value does this hold if you are intent to leave the site?   It’s great to be catching an audience when they’re in the “what’s next” phase of browsing – ie. logging out. Facebook’s emergence as a marketing strategy has largely centered on the evaluation of brand pages and their role as a control panel for brands as they establish a direct communication channel with their fans and customers.  Our office was debating whether people…

Price determination of intangibles
[August 9, 2011 – 08:17 am]
Price determination of intangibles

How Much Do You Know about Protecting Personal and Corporate Information from Would-be Fraudsters? Find out what you know about how to analyze credit, what causes data breaches, what precautions to take when accessing hotspots in an airport with a laptop, current identity theft laws, and controlling physical access to restricted areas. Much attention is given to safeguarding financial and physical assets from fraud, but proprietary information can also be a target for theft. How much do you know about protecting personal and corporate information from would-be fraudsters? Take…

Personal intellectual property price determination
[November 11, 2009 – 08:02 am]
Personal intellectual property price determination

Are you going to use a real estate agent? If you’re a new property investor, then Umberto Tassoni advices you to definitely use a recognised and professional realtor to obtain the right property for you personally. To be able to become successful in investment property, Umberto Tassoni advices you to obtain the services of the good property agent who can help you locate the very best property. Investment qualities appreciate at different rates, thus you have to keep this in mind when determining on the kind of property to purchase. The speed of appreciation of the top end condo…

Know-how price determination
[June 27, 2010 – 01:54 pm]
Know-how price determination

Lighting your property is a really very important determination that should not be made flippantly as a consequence of the color and kind of light bulbs used might both complement or worse still afflict your personal home’s landscaping. Listed here are crucial facts to consider when choosing the right features, in gentle bulbs, that can complement the beauty of your garden. Firstly, you have to determine your needs. It will show you the way to to provide you with an inexpensive budget to your lighting needs. As an illustration, you ought to decide on the kind of American Made…

Secret formula explanation
[July 3, 2010 – 01:40 pm]
Secret formula explanation

Can blogging make money- empower network Can a blog generate income? Here s the one thing, should you actually want to build an income with empower network next yes you should blog site daily. Precisely why Though? Nicely for starters explanation think of all the webpages you d get indexed should you blog site daily. The more internet pages there is a more inclined you ll get more visitors. I managed to get within this company understanding traffic is the important thing to creating 100% income together with empower network. I became capable of taking the skills associated with…

What is personal intellectual property?
[April 26, 2012 – 04:55 pm]
What is personal intellectual property?

Folder Protect offers 'Data in Use' security for your important files, folders, drive and programs. It lets you choose whether you want to write protect, delete protect, access protect or hide your data. The program also offers Safe Mode locking, stealth mode and hotkeys, auto-protection and password prompt on access of protected item. Folder Protect offers features that sets it apart from other password protection software. Folder Protect is a new concept in Data Security. It lets you password protect folders, files, drives, installed programs and popular extensions…

Patent evaluation
[May 19, 2010 – 09:57 am]
Patent evaluation

With the recent increase in patent lawsuits it’s always useful to be able to get the opinion of a third party on infringement claims. We’ve recently been helping legal teams evaluate patent infringement claims and explain the technical concepts at a level legal teams are comfortable with. We aim to help legal teams construct a robust defence by increasing their understanding of the issues relevant to a claim within a few hours, and, if necessary, provide expert witness documentation to help with counterclaims. If you’re part of a legal team involved in the evaluation of claim…