Organizational learning acquitions

Surviving an Acquisition  August 15, 2011 – 12:38 pm
of organisational learning

By Jenn Greacen, an EO Central Florida member and executive director of The Clear Agency.

My 6-year-old presented it most appropriately when she told her teacher that she hadn’t seen much of mommy lately because she had been “preparing for a murder.” It wasn’t murder— it was a merger. Merging my advertising agency with an international design firm was, without a doubt, the learning experience of a lifetime.

I’m a marketing gal. I know pretty pictures, strong messaging and how to make people buy things they never knew existed. I had never done a merger before, and I didn’t realize that it could mean a forced partnership and giving up more than I was gaining. With my Forum backing me, I leapt into the venture, trusting that the answers would come through experience sharing. Overall, it was a success, but it wasn’t without its hiccups:

  • Due. Diligence. This goes beyond financials. I was 20 days into my new venture when I realized everything wasn’t roses in the land of client service. I inherited several clients “on the books” that didn’t have well-written contracts (or contracts at all). Some clients were experiencing service issues, and others weren’t paying their bills. What’s more, items that were missing from the books started creeping up, and when the bills weren’t getting paid, the client was getting called by the vendors directly. I was forced to pay the bills or lose the clients. I wound up loaning the company money. If I had it to do over again, I would have contacted their top five billing accounts and their bottom five billing accounts to inquire about the service. I would have also contacted vendors to inquire about their history of timely payments.

Source: Overdrive – The official blog of the Entrepreneurs' Organization

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