Organizational intellectual property price determination

The Price of Parody: Invisible Children Threatens Lawsuit Against Hoax Site  October 29, 2012 – 05:28 pm

The KONY 2012 video, depicting Ugandan warlord Joseph Kony, created quite a bit of controversy and elicited widespread criticism when it was released earlier this year. The video, which currently boasts over 90 million views on YouTube, was created by activist organization Invisible Children in order to increase public support to capture Joseph Kony.

Recently, three NYU students created, parodying, as a hoax site designed to critique the over-the-top language used by Invisible Children, the organization’s “new activism that puts the reader…at the center of the story, ” and the crowdfunding that has gained recent popularity. Kickstriker, as evidence of the site’s satirical purpose, asks site visitors to “pledge some cash to bring Joseph Kony to justice by hiring private mercenaries” and when visitors attempt to do so, the site pops up with a notice explaining that Kickstriker is a hoax. Upon discovering the site, Invisible Children promptly sent the group behind Kickstriker a cease-and-desist warning to take down the parody page.

Invisible Children is claiming that Kickstriker’s page is causing public confusion of their organization’s copyrighted and trademarked property. The activist group is further claiming that Kickstriker’s page constitutes an impermissible infringement of their intellectual property, which, if not remedied, will result in Invisible Children pursing further legal action against Kickstriker.  Invisible Children is also demanding that Kickstriker pronounce, in a public location, that they had nothing to do with Invisible Children or KONY 2012.

Source: American University Intellectual Property Brief

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