How to evaluate Intellectual Property Assets?

Don’t risk your Precious Assets  February 4, 2013 – 12:09 pm
in intellectual property

Risk managers need to embrace their changing role

Strategic Risk talks to Jackie Maguire, CEO of Coller IP and Michael D Moberley, President and Founder of Knowledge Protection Strategies – KPSTRAT

With over 65% of a company’s value now typically deriving directly from intangible assets, including intellectual property, it is not surprising that organisations are increasingly dependent on the ability of their management teams to effectively harness and convert these assets into sources of revenue.

Most people would agree that the late 1980’s to early 1990’s were the launchpad into what we now call the ‘knowledge-based economy’ and this trend shows no sign of abating. As the value of many physical assets declined, conversely the value of intangible assets grew – and with this trend, and understanding that it was not only possible, but vitally important, to put a real monetary value on those assets, and put as much effort into securing them as companies had hitherto done with their physical assets.

When intangible assets are not effectively and consistently safeguarded and their risks managed, they become less valuable, and can lead to undermining of competitive advantage.

It is essential that organisations make use of the combined expertise of security, risk management and IP practitioners to ensure that a company’s intangible assets are consistently safeguarded and positioned to maximise their benefits.

Source: Coller IP Management

Motorbooks Speed Secrets: Professional Race Driving Techniques
Book (Motorbooks)

You might also like:

Why Cant Kodak Sell Its Intellectual Property Assets?
Why Cant Kodak Sell Its Intellectual Property Assets?
IP Forum - Exporting Australian Innovation - Panel Questions
IP Forum - Exporting Australian Innovation - Panel Questions
How to Complete a SWOT Analysis
How to Complete a SWOT Analysis

I think it's 110/55%

Has a really intersting herbal flavor. I like it on ice with tonic and a lemon squeeze. Pretty good straight and sipped too.
Supposedly a digestive made by Monks; I think the monks just got smart and figured out how to get away with getting their buzz on.
It comes in a green and yellow version and supposedly a rare third version thats 160 proof. (Though I've not seen that one.)
...green and yellow colors. And they alone supervise the low ageing in oak casks.
Price: $54.01 To order click here! Buy It, Now! | More Info!
Yellow Chartreuse
Milder and sweeter than the famous Green Chartreuse, Yellow Chartreuse was introduced to the world in 1838. It also is presented in the traditional Chartreuse liqueur bottle embossed with the seal of La Grande Chartreuse."

Positioning and managing your brand - learn the latest tools and techniques  — Bizcommunity.com
Session Three: Brand Objectives, Research and Measurement. Discuss the concept of the brand core as a way to guide brand objectives. Look at the setting and evaluation of brand objectives. Explore how brands acquire insight through internal and …

Supporting Silicon Valley in the Global Economy
Supporting Silicon Valley in the Global Economy
Who Killed Mr. Twinkie?
Who Killed Mr. Twinkie?
Senate Session 2011-09-08 (13:40:21-14:43:11)
Senate Session 2011-09-08 (13:40:21-14:43:11)
Wiley Speed Mathematics: Secret Skills for Quick Calculation
Book (Wiley)
Watson-Guptill How to Paint Like the Old Masters
Book (Watson-Guptill)
2011 State of the University Address
2011 State of the University Address
Hantel Tech Seminar Series: FTO, Competitive Intelligence, and Advancing Your Position
Hantel Tech Seminar Series: FTO, Competitive Intelligence, and Advancing Your Position
Intellectual Property Asset Management
Intellectual Property Asset Management

Related posts:

  1. How to evaluate intellectual property?
  2. How to evaluate intellectual resources?
  3. How to evaluate intellectual assets?