Direct Selling Brands

Natura’s Transformation of Direct-Selling in Brazil  April 14, 2012 – 12:50 am

Despite the “doom and gloom” image that the media has been depicting for the direct-selling channel for beauty products in developed countries, the channel remains a dominant force for cosmetics in Brazil and continues to innovate itself to keep itself modern and relevant for the Brazilian consumer.

There are doubts whether direct-selling’s dominance in Brazil will be sustainable during the coming years. First, an estimated 36 million people are expected to rise to the middle class by 2014, and along with that brings more disposable income and less necessity for women to seek complimentary sources of income such as selling beauty products. In addition, shoppers are slowly becoming more sophisticated and demanding a higher degree of service and faster deliver time (direct-selling brands can take up to 30 days for products to be delivered to homes in Brazil). Companies like L’Oréal believe that these consumers will eventually graduate to more traditional retail formats for their beauty products, where they can receive help and guidance while shopping and can walk away with their purchased product in-hand.

Despite these predictions, direct-selling companies such as Natura continue to innovate in an effort to stay relevant to their customer. Natura was one of the first direct-sellers to create physical experience centers (called Casa Natura) to help consumers try their products before buying. Secondly, the company created regional versions of its sales catalogs with regional pricing, and product assortments catering to local tastes. Now, Natura is utilizing social media to once again transform itself, and launched a new tool to facilitate the search for a Natura salesperson, called “Aqui Tem Natura”, loosely translated as “Natura Found Here”. The app helps consumers locate a Natura representative among their friends (or friends of friends) using Facebook.

Source: Vivência

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Well that depends on your definition of tangible

You can't touch software.
Basically, the OP stated that the mind or conciousness is not tangible. Conciousness is basically a program that runs on the hardware called the brain. If the mind is not tangible, then neither is software. In any reasonable definition of tangible, the mind and software have the same level of tangibility.
You might argue that software is stored as high and l... physical representation. You can copy a program from a magnetic disk to an optical CD. The physical representation has changed, but the software has not. You can envision the software running on an archaic computer of mechanical switches and relays. The same algorithms can run (albeit slowly), although the underlying structure is totally different. You don't even need to manipulate electricity.

Point is there IS a way to discern repeated spam

If you're not into software, I understand, it *was* pseudocode, which by definition of that term indicates a requirement on the part of the implementer to add their own knowledge to the actual coding effort...
THe entire point was this: There simply is a QUITE EASY WAY for Craig to block spam posts whose content is highly repetitive.
Will the filters need to rely on heuristic assessm...ate posting allowed" detection software IS ALREADY DEPLOYED on CL to block similar posts by the same user.
In fact -- you can't even post the same or a quite similar Rant on the RANTS-N-RAVES forum. You cannot post in LA, then try to post a similar posting in SFO's Rants-n-Raves. So the 'no duplicate posting' code is everywhere, why not here!

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The draft's broad definition of intangibles using a new, two-pronged test. The potentially controversial approach to identifying parties entitled to intangible-related returns. Identifying transactions involving the use or transfer of intangibles …

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