Buying trade Mark

Trademark fight moves to apples  August 30, 2012 – 11:05 am

As the “Pink Lady” brand of apples increasingly includes those imported from other countries, particularly those in the Southern Hemisphere, Pink Lady America is reminding shoppers to look carefully at the fruit they buy to make sure that they are only purchasing apples packed under trademark quality standards.

The Pink Lady apple was developed in Australia in the 1970s. It ripens in the southern hemisphere in May and is sold in U.S. markets when local varieties are not in season. It is now also grown in the U.S. and bears fruit in the northern-hemisphere apple season.

Alan Taylor, marketing director of Pink Lady America LLC, said, "…it’s been good to see the vast majority of the domestic fruit marketed with the quality standards coming with the ‘Pink Lady’ trademark. However, it’s not good to now see some fruit being imported into the United States without the benefit of the trademark and those standards which ends up hurting the domestic growers’ efforts.”

The company is asking that consumers only buy apples that have a clearly displayed Pink Lady trademark and that they also compare the stickers on the apple to those on the store signage display. To be extra safe, consumers should make sure that the Pink Lady trademark name on the apple match up with the Pink Lady name on the display. Taylor says that, “It’s unfair to the grower and the consumer when what’s on the PLU isn’t the same as the signage because it’s not only potentially a quality issue, it may also be a trademark violation.”

Source: IP Nuggets

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Not a scammer being scammed

Auto brokers, leasing companies and car buying services sell and lease cars to people, securing the vehicles at a commercial discount, then add $1500, $2500 or more profit before selling the car to the consumer. I have 25 years and 20,000+ customers who like being able to pay the same exact price brokers, leasing companies and buying services pay for their vehicle, without any additional mark-up...sumer oriented articles and feedback from more customers than most people have time to read. I get paid $600 or $700 a pop to give consumers more advantages than they can normally attain haggling and hassling and running around town, no less butting heads with sales people and sales managers trained to handle any strategy the normal seasoned/most experienced car shopper might bring to the table.

Same Spot Here

Thought the direct marketing approach would be a natural extension for growth with our business. We manufacture plus size lingerie. Building our direct sales division has proven to be the most difficult step since we founded our business 6 years ago!..lol We set up a seperate name & organization for the direct sales & studied every company that we respected. Longaberger Baskets, Mark Kay, Pamper...erials & packaging is important. You want to build your brand. Finally...I'd say constant communuication with customers & distributors is also vital.
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Thanks everyone!!

Brainstorming

I worked for a bag manufacturer for years,
our customers ranged from distributors/wholesalers stores, to individuals who would resell the bags,
you have lots of options,
if your buying wholesale, you can try reselling the bags at retail or close to retail price, can try ebay and such,
most mark ups are +100%
so if you pay $30 at wholesale, thats generally a $60 bag ...acturers pay 10%-20% commission,
and most store buy hundreds of dollars worth to +$1000 worth at a time,
i prefer that route because you dont have to actually purchase anything to sell it, you just take and place the order,
a good place to start is a trade show,
you will get a good idea of who's got what and some places will have posting of manufacturers looking for reps,

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