Best Selling Brands

 January 3, 2013 – 12:10 am

angelina jolieWhat drives our endless fascination with celebrities and how does it affect the brand driven retail business?

“Celebrity worship has probably existed as long as there have been famous people. But it has probably only become as intense as it is given the technological advances that allow us to create societies,market them to a worldwide audience,and share information about them” (James Houran).

With thousands of brands trying to compete for customer’s attention,celebrities have a clear advantage to make their message heard. Celebrity-licensed products accounted for over $3 billion in retail sales already 8 years ago. Best selling brands in recent years have been Jennifer Lopez,Madonna,Oprah Winfrey,Mary-Kate and Ashley Olsen and David Beckham,to name a few.

During recent years,the line between person and brand has blurred,and celebrities have begun applying techniques from the corporate world to their careers: marketing and protecting a brand identity,trade marking and licensing their names,launching their own product lines and embracing product endorsements to boost their perceived value to consumers.


Source: Logo Online

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