Valuating intangible assets

Valuation of Intangible Assets: Company Decision Makers Need Information That Extends Well Beyond What Comes After The Dollar Sign!  May 19, 2010 – 07:13 am
ASIN 0786310650

Michael D. Moberly   June 21, 2012

Let’s start by putting the much overused analogy regarding the guesstimated value and protection of the Coca-Cola formula aside insofar as this conversation is concerned.

When clients I serve, deem it necessary, either based on my recommendation or that of others, to have a valuation conducted, I emphasize the necessity that it address - reveal much more than merely an intangible assets’ standalone value.  Instead, I prefer valuations be framed (conducted) relative to intangibles’ ‘contributory’ value…

  • as individual or clusters of integrated (contributory) intangible assets
  • to a particular project, product, and/or business unit.

My rationale for advocating intangible asset valuations be conducted in this manner are threefold…

  • 65+% of most company’s value, sources of revenue and, what I call ‘building blocks’ for growth today, evolve directly from intangible assets.  So, in an increasingly knowledge-based global economy, companies are becoming more intangible asset intensive, not less.
  • this approach will provide a firms’ decision makers, strategists, and legal counsel with much needed, but often overlooked, perspectives, i.e., that intangible assets should be managed and safeguarded based on their contributory value and functionality cycles, not for the lifetime of a company, and

Source: Business IP and Intangible Asset Blog, Michael D. Moberly

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Technical Analysis is a good place to start. It

Lot of companies & narrows your focus. It should be followed by a clean fundamental analysis & then you whould establish entry & exit points based on valuation & time for each trade.
If the stock hits your low mark you bail. If it is profitable & hits your high mark, you sell half & continue to ride the wave.
Finally, make sure you are hedged. Use options to protect yourself against more than a certain amount of loss. You can always be wrong, just don't own it.

In Defense...continued

But a participatory economy enjoys advantages in managing this trade off compared to capitalism. Most importantly, direct recognition of 'social serviceability' is a more powerful incentive to innovation in a participatory economy, which reduces the magnitude of the trade off since more innovation will occur in a participatory economy than in capitalism for the same speed of adjustments. Secondl... Economy. Forthcoming.
Levy, David. 1991. Book Review: Seeking a Third Way. Dollars and Sense 171 November 1991: 18-20.
Pramas, Jason. 1991. A Roundtable on Participatory Economics. Z Magazine July/August 1991: 73-74.
Weisskopf, Thomas. 1992. Toward a Socialism for the Future in the Wake of the Demise of the Socialism of the Past. Review of Radical Political Economics 24 (3&4).

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