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Articles in Intangible Assets Valuation

Brand Valuation Accounting definition
[August 21, 2011 – 02:42 am]
Brand Valuation Accounting definition

Just because we desperately wish for something to be true does not make it so.  This applies to the tooth fairy (sorry kids) and it applies to brand valuation. Many people believe that opportunity to list brand value on the balance sheet is the panacea that will usher in a new era of respect for the business contribution of marketing. This is wishful thinking that betrays a fundamental ignorance about the function of the balance sheet and a rosy optimism about the credibility of brand valuation.  Oh, and did I mention that nothing is stopping companies from reporting on the…

Brand Evaluation Plan
[January 18, 2013 – 01:00 pm]
Brand Evaluation Plan

In a previous blog post, I explained why five social media channels—Facebook, Twitter, LinkedIn, Instagram and a blogging platform—are instrumental to building an online brand while in college and how to utilize them to your advantage. Now that you know how to best use each channel, it’s time to talk about how time management, strategic thinking and proper planning will yield better results. If you think building an online brand can be done only when you have time, when you think about it or off the cuff, you’re wrong. Branding yourself online takes a lot of work. Similar to…

Brand Evaluation Companies
[October 9, 2012 – 05:46 am]
Brand Evaluation Companies

When I was reading chapter 5 of Groundswell by Charlene Li and Josh Bernoff, I learned more about the marketing side of business. As a finance student I am constantly thinking about numbers, their formulas, and what they all mean. I find that the reoccurring point of finance is to be efficient and/or find the most efficient ratio or way to do things. Because I think like this everyday at school in all of my classes I find myself thinking like this normally now. I think this is why I now struggle with subjects that don’t involve being efficient, but being creative. I see marketing…

Brand Evaluation Colorado
[January 18, 2013 – 03:22 pm]
Brand Evaluation Colorado

Background : In October 2012, after the summer cantaloupe season, BrandWerks conducted a follow-up A&U tracking study to measure the effectiveness of the comprehensive, summer long Rocky Ford Cantaloupe™ brand revitalization campaign. The Wave II study design was the same as the initial benchmark study conducted in April 2012, with slight variation. Key Insights and Results: Consumer purchases and perceptions increased significantly: A significantly positive shift in purchase interest in cantaloupes from Wave I to Wave II. Wave I top 2 Box purchase interest for cantaloupes:…

Brand and Goodwill Valuations
[March 13, 2012 – 03:42 pm]
Brand and Goodwill Valuations

Buying a business can be a complicated process. There are many areas that may cause the failure of purchase negotiations or cause animosity between the seller and buyer. One such area is the valuation of the business. Determining the worth of a business is a crucial and critical aspect of the buying process. If you buy a business that is overvalued, you are paying more than what the business is worth. On the contrary, if you buy a business that is undervalued, you will wonder if the business is failing. Take the case of valuing the inventory of a business for sale. What should…

Australian definition of Copyright
[February 18, 2013 – 03:45 am]
Australian definition of Copyright

Photo: Mykl Roventine/ Flickr “WILL you still need me, will you still feed me, when I’m sixty-four? ” It’s a good question, particularly if you are now around twenty-four, which was Paul McCartney’s age when his song was released on the Beatles’s Sgt. Pepper’s album in 1967. Decades earlier, in 1909, Australia had become one of the first countries in the world to introduce an age pension. Only half the population lived long enough to reach the qualifying age of sixty-five, and those who made it that far could expect, on average, to keep going to seventy-six if they were male…

Acquisition of Goodwill Treatment
[July 3, 2012 – 09:00 pm]
Acquisition of Goodwill Treatment

Of the arcane accounting subjects, the treatment of goodwill and how it should be accounted for has been through more iterations than most, but on one subject most market observers are agreed.  It can generally be ignored.  Vodafone, for example, acquired vast amounts of goodwill when it bought Mannesmann in 2 and at the last count the impairments totalled around £30 billion.  An impairment charge in the billions and  wiping out reported profits virtually every year in the past decade was casually ignored by most observers.  An even worse case is AOL’s acquisition of Time Warner…

Relational capital valuation
[April 28, 2010 – 02:54 pm]
Relational capital valuation

Three Essential Qualities Relational Capital The distinctive value created by people in a business relationship. Your ability to advance business relationships by creating relational capital with your clients is the most impactful way for you to distinguish yourself in your client interactions. In my book, Business Relationships That Last , I discuss the principle of worthy intent as the foundational, or “going in, ” approach to every business relationship. In the next series of blog posts, I will explore the three essential qualities that are at work as you create relational…

Price determination of goodwill
[April 14, 2011 – 12:28 pm]
Price determination of goodwill

Formula clauses are used by taxpayers to avoid unintended gift, estate and generation-skipping transfer (GST) tax consequences when transferring property. There are two general types of formula clauses: A definition clause defines a transfer by reference to the value of a possibly larger, identified property interest; and a savings clause retroactively adjusts the value of a transfer due to a subsequent valuation determination. he IRS has been successful challenging savings clauses for gift, estate and GST tax purposes, arguing that they are against public policy because they…

How to sell intellectual assets?
[June 24, 2010 – 10:16 am]
How to sell intellectual assets?

By David Smith, Partner In my years of practicing business law, I have often advised clients who had agreed to sell their business and had even agreed on a sale price. Both the client and the buyer thought it would not be unreasonable for the lawyers to be able to paper the sale in a week, or two at most.  The buyer could be a key employee, supplier or competitor.  Lets just “git ‘r done” they instruct me. Not so fast.  A first major decision, and one which is often overlooked, is whether the sale is to be a sale of  shares , or a sale of  assets , or some combination of them. …

Explanation of unidentifiable assets
[December 16, 2011 – 09:51 am]
Explanation of unidentifiable assets

This isn’t another complaint blog about the validity of certifications.  That’s a war that will wage on far longer than the lifetime of my career.  With a little motivation, it’s simple enough to obtain a certification.  If that’s something that interests you then you probably have a general understanding of the career path that you’d like to be pursuing and the tests that support that journey.  Microsoft Learning has done a great job of laying out certification tracts to assist with that.  All you need to do is log in and match up the goals with the exam.  Or at least I thought…

How to evaluate intellectual resources?
[July 10, 2012 – 02:59 pm]
How to evaluate intellectual resources?

The interviewer asks you to describe your strengths. You respond by reciting a ready list of tidy, scouts-honor phrases. “I’m loyal, honest, hard-working….” Are you making points with the interviewer? Probably not. She’s heard the same or something similar from everyone she’s asked. Rather than parrot words that may be true but sound like the National Anthem of all Job Seekers, advance your candidacy. Describe your attributes in ways that demonstrate your understanding of what those words mean to you and the circumstances in which they apply. You are more than the sum of two…

Acquisition of non-physical assets
[June 7, 2011 – 02:34 pm]
Acquisition of non-physical assets

ACIT v. Deepak S. Bheda The Assessing Officer denied the benefit claimed by the assessee under section 54 EC towards the investment made in REC bonds for a sum of Rs. 50 lakh out of total long-term capital gain of Rs. 3.40 crores. The Assessing Officer was of the view that once the exemption has been claimed under section 54F and the entire capital gain has not been utilised for the purchase of residential house, then the net consideration which is not appropriated by the assessee towards the purchase of new asset and also not deposited in the banks or institution as specified…

Evaluation of know-how
[March 14, 2010 – 10:49 am]
Evaluation of know-how

Author Name: Alastair Rylatt easuring your know-how, n Winning the knowledge game Synopsis : Positively, this article examines about abstract claims that benefit to a company such as intelligent property and know-how. It indicates that to evaluate know-how, single strategy cannot meet all situations. The evaluation of know-how aspect has become a massive attention for business strategists intercontinental. Nevertheless, the author claims that there is contemporary no international standard on how this should be done. Besides, the topic examines a diversity of topics regarding…