How to evaluate brand?

How I Evaluate Stocks: Brands and Moats  July 21, 2010 – 08:18 am
So you found a great stock with an unbelievable chart and impressive earnings and revenue growth, but is this enough to sustain long-term returns in the stock? I think the next step that we all take as investors is to recognize if the company behind this great stock has a great brand and moat.
ccording to Wikipedia, a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Good example of strong brands would be Pepsi-Cola which belongs to PepsiCo (PEP) or Arm and Hammer baking soda which belongs to Church and Dwight (CHD). These two brands that I have just mentioned happen to be strong brand names, but do their companies have a moat because of their brands?                          
e begin by defining what exactly a “Moat”, according to Investopedia, an “Economic Moat” is a “competitive advantage that one company has over other companies in the same industry.” Good examples of strong moats, in my opinion a harder to come by these days. Gone are the days when true moats such as AT&T (before the break up) are gone, but there are many companies today which are close to having some serious barriers to entry like Microsoft (MSFT) through its

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The nation's most implacable critic of U.S. foreign policy argues that the war is unjust, America is the biggest terrorist state and intellectuals always support official violence.
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By Suzy Hansen
Jan. 16, 2002 | Noam Chomsky and Susan Sontag will always be remembered as the two leading American intellectuals who said the wrong thing af... most mild criticism of the war at that time. You couldn't get four people in an auditorium to listen to you. In Boston, which is a pretty liberal city, we couldn't have a public demonstration against the war until about 1966 without it being physically attacked by people and protected by police. It's incomparably better.
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Chomsky's Interview with Salon

Chomsky Interview with Salon < Justyouraveragecitizen > 01/19 15:03:00
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The nation's most implacable critic of U.S. foreign policy argues that the war is unjust, America is the biggest terrorist state and intellectuals always support official violence.
- - - - - - - - - - - -
By Suzy Hansen
Jan. 16, 2002 | Noam Chomsky and Susan Sontag will always b...ld criticism of the war at that time. You couldn't get four people in an auditorium to listen to you. In Boston, which is a pretty liberal city, we couldn't have a public demonstration against the war until about 1966 without it being physically attacked by people and protected by police. It's incomparably better.
About the writer
Suzy Hansen is an assistant editor at Salon.

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