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The Cloud’s Dirty Little Secret  February 14, 2013 – 07:14 pm


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The cloud has a dirty little secret: It is expensive.

These days, it seems as soon as some new technology begins to gain traction, VCs and journalists herald the arrival of a new technological order. While these predictions often end up being true eventually, many of us are left aggravated that the status quo sticks around for so long. Perhaps no such case is as true as with the cloud. The cloud has, without question, resulted in truly revolutionary benefits to enterprises and consumers, but it always seems to be presented in a very autocratic way: Stop what you are doing, and do things a new way.

Enterprises are obviously the first to accept such requirements. As long as this new solution offers a material benefit to their business, the smart companies will rapidly adopt it and put it to work. Conveniently, they are also quite willing to pay for such benefit, should it be real. This is critical, because consumers hate paying for things, so someone has to underwrite the commoditization of new technology. This is essential to understand because, contrary to what is marketed to consumers, the cloud is expensive.

Source: AllThingsD

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