Brand Valuation Top 100

Brand value goes a long way  August 28, 2012 – 07:16 pm
The Top 100 Brands

SINGAPORE companies do not recognise the value of a brand and hardly put much effort into building up their brand’s value.

According to the Brand Finance Top 100 Singapore Brands 2012 report, corporate Singapore saw its enterprise value fall to US$409 billion at the end of 2011 from US$540 billion at the end of the previous year, nearly sliding back to the post-recovery level seen in 2009, the year after the Global Financial Crisis.

“There are a lot of misconceptions about brand valuation as just a technical tool but it can actually be a strategic tool as well, says Brand Finance Singapore managing director Samir Dixit. He adds that because of the in-depth analysis the report gives, it can be used as a strategic business tool that can help companies evaluate how they are meeting benchmarks and how to allocate resources.

Mr Dixit explains that because many companies are not very brand driven, they are too focused on the numbers on the balance sheet, where intangibles such as brand value, which make up enterprise value, are not reflected.

In fact, there is nothing to stop companies mentioning that they are top brands with a certain amount of brand value but they do not do that. “This shows that the recognition of brand valuation isn’t as strong as it should be, ” he says.

Source: Singapore Real Estate Highlights

Palgrave Macmillan The Economy of Brands
Book (Palgrave Macmillan)

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Public Nuisance at the New York Times

Monty Pelerin--
"I have refrained from bashing Paul Krugman of the NY Times. Indeed, I barely mention him because I found him embarrassing to be included in the economics profession. He has become such a Public Nuisance,appearing in print and on TV expounding his particular brand of nonsense, that it is difficult to ignore this political opportunist any longer.
Mr. Krugman is ...radictory positions. Most people are unaware that he was paid by Enron. Few understand the contradictions of his past positions with his present ones. A particularly egregious example, for someone who presumes to provide advice as to how to solve today's economic crisis, is his part in its creation. Pogoprinciple reveals how Mr. Krugman advocated the creation of a housing bubble back in 2002..."

You aren't entitled to a new car

The other driver is liable for the actual damages caused to you.
If you weren't driving a brand new car, he didn't destroy a brand new car, and doesn't owe you a brand new car. You are owed the value of your used car, which is generally determined from the actual sales prices of similar used cars in similar condition in your area.
This will generally be less than the asking price a...ppearance. Check the comparable vehicles they list to make sure they really are comparable, not rustbuckets or older model years.
If you want a brand new car, you have to pay the upcharge from your used car. That can be steep -- the "thump thump" when you drive a new car off the dealer's lot is the sound of thousands of dollars falling on the ground when your car goes from "new" to "used."

If you upgrade your car with .. change in value

If you upgrade your car with 4 brand new Michellin tires that cost $500, what kind of change in value can you expect - for Book valuation purposes only - not for resale.

Totaled loss claim on car

Hi i'm going through the insurance company of another party who was responsible for totalling my car, and am running into some issues:
1) i had put in a brand new battery one month prior to the car being totalled and they are giving 20% of its value. does that sound ridculous or what?
2) i had also put in new tires about 1.3 years ago, with only 6000 miles on it. originally they had ...ll and keep the money, and that they will be able to get a lot more than that for the brand new battery and tires. she claims that they don't do that and insists that they pay whatever CCC Valuescope says; that the value assigned are non-negotiable.
does anyone have insight into how this works or recommendations on how to get them to give a fair value for my now totalled car?

Methodology: How the Latin America rankings were compiled  — Financial Times

Brand valuation is a metric that enables brand owners and the investment community, and others, to evaluate and compare brands. Further, brand valuation enables faster and better-informed decision-making because it helps identify where value is derived.

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