Brand Valuation the economy of Brands

Ferrari officially recognised as the “World’s Most Powerful Brand”  February 18, 2013 – 01:38 pm

Ferrari is the world’s most powerful brand. And not simply in the opinion of millions of Prancing Horse enthusiasts all over the world or, indeed, the clients that continue to buy the cars built at Maranello year after year, but according to the annual list compiled by leading brand valuation experts, Brand Finance.

Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of the likes of Google, Coca-Cola, PwC and Hermes on a list that includes the 500 most famous companies in the world. Because of its size, the Maranello company cannot compete with the large multinational brands in terms of overall revenues. However, its brand rating takes into account other financial metrics, such as net margins, average revenue per customer, and advertising and marketing spend, as well as qualitative parameters, such as brand affection and loyalty.

“It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence, ” Ferrari chairman Luca di Montezemolo told the  news team. “Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”

Source: AutoVIP News.

Palgrave Macmillan The Economy of Brands
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Public Nuisance at the New York Times


Monty Pelerin--
"I have refrained from bashing Paul Krugman of the NY Times. Indeed, I barely mention him because I found him embarrassing to be included in the economics profession. He has become such a Public Nuisance,appearing in print and on TV expounding his particular brand of nonsense, that it is difficult to ignore this political opportunist any longer.
Mr. Krugman is ...radictory positions. Most people are unaware that he was paid by Enron. Few understand the contradictions of his past positions with his present ones. A particularly egregious example, for someone who presumes to provide advice as to how to solve today's economic crisis, is his part in its creation. Pogoprinciple reveals how Mr. Krugman advocated the creation of a housing bubble back in 2002..."

You aren't entitled to a new car

The other driver is liable for the actual damages caused to you.
If you weren't driving a brand new car, he didn't destroy a brand new car, and doesn't owe you a brand new car. You are owed the value of your used car, which is generally determined from the actual sales prices of similar used cars in similar condition in your area.
This will generally be less than the asking price a...ppearance. Check the comparable vehicles they list to make sure they really are comparable, not rustbuckets or older model years.
If you want a brand new car, you have to pay the upcharge from your used car. That can be steep -- the "thump thump" when you drive a new car off the dealer's lot is the sound of thousands of dollars falling on the ground when your car goes from "new" to "used."

If you upgrade your car with .. change in value

If you upgrade your car with 4 brand new Michellin tires that cost $500, what kind of change in value can you expect - for Book valuation purposes only - not for resale.

Totaled loss claim on car

Hi i'm going through the insurance company of another party who was responsible for totalling my car, and am running into some issues:
1) i had put in a brand new battery one month prior to the car being totalled and they are giving 20% of its value. does that sound ridculous or what?
2) i had also put in new tires about 1.3 years ago, with only 6000 miles on it. originally they had ...ll and keep the money, and that they will be able to get a lot more than that for the brand new battery and tires. she claims that they don't do that and insists that they pay whatever CCC Valuescope says; that the value assigned are non-negotiable.
does anyone have insight into how this works or recommendations on how to get them to give a fair value for my now totalled car?
thanks

Methodology: How the Latin America rankings were compiled  — Financial Times

Brand valuation is a metric that enables brand owners and the investment community, and others, to evaluate and compare brands. Further, brand valuation enables faster and better-informed decision-making because it helps identify where value is derived.

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