Brand Valuation of Pepsi

IPL Brand Value to rise with Pepsi  December 4, 2012 – 04:05 pm
The Pepsi logo has changed

With global FMCG major PepsiCo bagging the title sponsorship rights for the Indian Premier League (IPL), the brand value of the cricket extravaganza is expected to shoot up in the following seasons. While advertiser interest remained lukewarm during the fifth season, experts anticipate a slew of advertisers and sponsors to queue up in the sixth edition after the league's association with the global consumer brand. The contract is for five years. 

PepsiCo pipped Airtel, which had offered Rs. 316 crore, to win the title sponsorship for the Twenty20 tournament for Rs. 396.8 crore. PepsiCo's bid is nearly twice the amount paid by IPL's previous title sponsor DLF, which ended its association with the event in August this year. 

Market watchers say Pepsi-Co's association will help tweak the tournament's brand imagery by establishing a stronger consumer connect. While industry experts refused to put a number to the expected rise in IPL's valuation, media buying agencies say PepsiCo comes across as a more "relevant fit".

Read more »

Source: IPL 2013 Season 6 T20

You might also like:

Think Local 2011: Bonin Bough - PepsiCo
Think Local 2011: Bonin Bough - PepsiCo
Burp! Pepsi V Coke in the Ice Cold War Part 1
Burp! Pepsi V Coke in the Ice Cold War Part 1
Gatorade Mission Control
Gatorade Mission Control

Public Nuisance at the New York Times


Monty Pelerin--
"I have refrained from bashing Paul Krugman of the NY Times. Indeed, I barely mention him because I found him embarrassing to be included in the economics profession. He has become such a Public Nuisance,appearing in print and on TV expounding his particular brand of nonsense, that it is difficult to ignore this political opportunist any longer.
Mr. Krugman is ...radictory positions. Most people are unaware that he was paid by Enron. Few understand the contradictions of his past positions with his present ones. A particularly egregious example, for someone who presumes to provide advice as to how to solve today's economic crisis, is his part in its creation. Pogoprinciple reveals how Mr. Krugman advocated the creation of a housing bubble back in 2002..."

You aren't entitled to a new car

The other driver is liable for the actual damages caused to you.
If you weren't driving a brand new car, he didn't destroy a brand new car, and doesn't owe you a brand new car. You are owed the value of your used car, which is generally determined from the actual sales prices of similar used cars in similar condition in your area.
This will generally be less than the asking price a...ppearance. Check the comparable vehicles they list to make sure they really are comparable, not rustbuckets or older model years.
If you want a brand new car, you have to pay the upcharge from your used car. That can be steep -- the "thump thump" when you drive a new car off the dealer's lot is the sound of thousands of dollars falling on the ground when your car goes from "new" to "used."

If you upgrade your car with .. change in value

If you upgrade your car with 4 brand new Michellin tires that cost $500, what kind of change in value can you expect - for Book valuation purposes only - not for resale.

Totaled loss claim on car

Hi i'm going through the insurance company of another party who was responsible for totalling my car, and am running into some issues:
1) i had put in a brand new battery one month prior to the car being totalled and they are giving 20% of its value. does that sound ridculous or what?
2) i had also put in new tires about 1.3 years ago, with only 6000 miles on it. originally they had ...ll and keep the money, and that they will be able to get a lot more than that for the brand new battery and tires. she claims that they don't do that and insists that they pay whatever CCC Valuescope says; that the value assigned are non-negotiable.
does anyone have insight into how this works or recommendations on how to get them to give a fair value for my now totalled car?
thanks

Methodology: How the Latin America rankings were compiled  — Financial Times

Brand valuation is a metric that enables brand owners and the investment community, and others, to evaluate and compare brands. Further, brand valuation enables faster and better-informed decision-making because it helps identify where value is derived.

Want to win Pepsi MAX for Life?
Want to win Pepsi MAX for Life?
Is Pepsi More Dangerous Than Coke?
Is Pepsi More Dangerous Than Coke?
Building a Billion Dollar Global Brand Portfolio
Building a Billion Dollar Global Brand Portfolio
RecruitFest 2010 - Going Glocal- A Conversation with Chris Hoyt of PepsiCo - Part 1
RecruitFest 2010 - Going Glocal- A Conversation with Chris Hoyt of PepsiCo - Part 1

Related posts:

  1. Brand Valuation Top 100
  2. Evaluation of patent
  3. Brand Evaluation Inc
  4. Brand Evaluation Questions
  5. Brand Evaluation Tools