Brand Valuation Interbrand method

Interbrand says that LeBron James should go to New York  July 5, 2010 – 07:52 pm

A couple of days ago, Forbes posted a presentation created by Interbrand, analyzing the economic value to LeBron James of signing with four possible teams.  The content of the presentation was analyzed by CBS Sports and Black Sports Online, but I haven't yet seen any analysis of the presentation design itself.  So here goes:

Lebron interbrand
 

Slides 2 and 3 are pure text; better to have just spoken this part, without text slides to distract the listener.

Slides 4, 5, and 6 are well laid out--they pass the squint test--but the question is whether you should be dragging the audience through your methodology at this point. 

Slides 7 and 8 are less attractive, and again about methodology.  

Slide 9 is the "money slide, " in both senses of the phrase.  This the is heart and main message of the presentation--LeBron is likely to make much more money in New York than elsewhere.  

After this one, slides 10-13 are a somewhat redundant recap of what was essentially already on slide 9.  

And what of slide 11, the conclusion, where presumably we're supposed to seal the deal?  A pedantic and uninspired text slide!! If (God forbid!) the person making this presentation actually stood there and read this slide, then the Knicks will truly deserve it if LeBron goes elsewhere.

Source: The Extreme Presentation(tm) Method

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Public Nuisance at the New York Times


Monty Pelerin--
"I have refrained from bashing Paul Krugman of the NY Times. Indeed, I barely mention him because I found him embarrassing to be included in the economics profession. He has become such a Public Nuisance,appearing in print and on TV expounding his particular brand of nonsense, that it is difficult to ignore this political opportunist any longer.
Mr. Krugman is ...radictory positions. Most people are unaware that he was paid by Enron. Few understand the contradictions of his past positions with his present ones. A particularly egregious example, for someone who presumes to provide advice as to how to solve today's economic crisis, is his part in its creation. Pogoprinciple reveals how Mr. Krugman advocated the creation of a housing bubble back in 2002..."

You aren't entitled to a new car

The other driver is liable for the actual damages caused to you.
If you weren't driving a brand new car, he didn't destroy a brand new car, and doesn't owe you a brand new car. You are owed the value of your used car, which is generally determined from the actual sales prices of similar used cars in similar condition in your area.
This will generally be less than the asking price a...ppearance. Check the comparable vehicles they list to make sure they really are comparable, not rustbuckets or older model years.
If you want a brand new car, you have to pay the upcharge from your used car. That can be steep -- the "thump thump" when you drive a new car off the dealer's lot is the sound of thousands of dollars falling on the ground when your car goes from "new" to "used."

If you upgrade your car with .. change in value

If you upgrade your car with 4 brand new Michellin tires that cost $500, what kind of change in value can you expect - for Book valuation purposes only - not for resale.

Totaled loss claim on car

Hi i'm going through the insurance company of another party who was responsible for totalling my car, and am running into some issues:
1) i had put in a brand new battery one month prior to the car being totalled and they are giving 20% of its value. does that sound ridculous or what?
2) i had also put in new tires about 1.3 years ago, with only 6000 miles on it. originally they had ...ll and keep the money, and that they will be able to get a lot more than that for the brand new battery and tires. she claims that they don't do that and insists that they pay whatever CCC Valuescope says; that the value assigned are non-negotiable.
does anyone have insight into how this works or recommendations on how to get them to give a fair value for my now totalled car?
thanks

Methodology: How the Latin America rankings were compiled  — Financial Times

Brand valuation is a metric that enables brand owners and the investment community, and others, to evaluate and compare brands. Further, brand valuation enables faster and better-informed decision-making because it helps identify where value is derived.

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