Brand Valuation Forum

As Marcas Portuguesas mais Valiosas  May 22, 2011 – 11:02 am
The purchasing funnel is the

No âmbito da 2ª edição do Brand Valuation Forum, a Brand Finance deu a conhecer o resultado do estudo “Top Portuguese Brands League Table”, realizado pela Consultora Internacional, e onde podemos consultar o ranking das 50 marcas portuguesas mais valiosas.

Consegues adivinhar quem conquista a primeira posição?

Com três letras apenas se escreve o nosso campeão. Liderada por António Mexia, a EDP arrebata o lugar que todos ambicionam com um valor estimado de 2, 755 Milhões de Euros. A PT, o Pingo Doce, o Continente (que recentemente se fundiu com a marca Modelo) e a Galp Energia completam o Top 5. 

Ao isolarmos os mercados de Banca e Media,  encontramos a Caixa Geral de Depósitos, com valor de marca estimado em 721 Milhões de Euros, a liderar na Banca e a atingir a 6ª Posição na Geral,  seguida de Millenium BCP (€502M) e BES (€319M), enquanto a TVI com 51 Milhões de Euros leva a melhor sobre SIC (€48M) e RTP (€42) no sector de Media.

Apesar de também nestes valores a crise se fazer sentir, nem tudo são más noticias tal como nos explica João Baluarte, Managing Partner da Brand Finance Portugal, Espanha e PALOP´S:  ”Este ano verificou-se uma tendência generalizada para a redução do valor das marcas, consequência do nível de risco associado à economia portuguesa ser hoje maior de que há um ano, situação que é visível inclusive na capitalização bolsista das empresas. Contudo, e apesar do contexto de crise económica e do risco do país, a força e representatividade das marcas não foi negativamente afectada. Apesar de algumas descidas verificadas no valor de marca das marcas portuguesas avaliadas no “Top Portuguese Brands League Table”, estas apresentam ratings em linha com as melhores práticas e benchmarks a nível internacional, o que lhes atribui um elevado factor de competividade nos diferentes sectores onde actuam.

Source: Radar de Negócios

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Public Nuisance at the New York Times


Monty Pelerin--
"I have refrained from bashing Paul Krugman of the NY Times. Indeed, I barely mention him because I found him embarrassing to be included in the economics profession. He has become such a Public Nuisance,appearing in print and on TV expounding his particular brand of nonsense, that it is difficult to ignore this political opportunist any longer.
Mr. Krugman is ...radictory positions. Most people are unaware that he was paid by Enron. Few understand the contradictions of his past positions with his present ones. A particularly egregious example, for someone who presumes to provide advice as to how to solve today's economic crisis, is his part in its creation. Pogoprinciple reveals how Mr. Krugman advocated the creation of a housing bubble back in 2002..."

You aren't entitled to a new car

The other driver is liable for the actual damages caused to you.
If you weren't driving a brand new car, he didn't destroy a brand new car, and doesn't owe you a brand new car. You are owed the value of your used car, which is generally determined from the actual sales prices of similar used cars in similar condition in your area.
This will generally be less than the asking price a...ppearance. Check the comparable vehicles they list to make sure they really are comparable, not rustbuckets or older model years.
If you want a brand new car, you have to pay the upcharge from your used car. That can be steep -- the "thump thump" when you drive a new car off the dealer's lot is the sound of thousands of dollars falling on the ground when your car goes from "new" to "used."

If you upgrade your car with .. change in value

If you upgrade your car with 4 brand new Michellin tires that cost $500, what kind of change in value can you expect - for Book valuation purposes only - not for resale.

Totaled loss claim on car

Hi i'm going through the insurance company of another party who was responsible for totalling my car, and am running into some issues:
1) i had put in a brand new battery one month prior to the car being totalled and they are giving 20% of its value. does that sound ridculous or what?
2) i had also put in new tires about 1.3 years ago, with only 6000 miles on it. originally they had ...ll and keep the money, and that they will be able to get a lot more than that for the brand new battery and tires. she claims that they don't do that and insists that they pay whatever CCC Valuescope says; that the value assigned are non-negotiable.
does anyone have insight into how this works or recommendations on how to get them to give a fair value for my now totalled car?
thanks

Methodology: How the Latin America rankings were compiled  — Financial Times

Brand valuation is a metric that enables brand owners and the investment community, and others, to evaluate and compare brands. Further, brand valuation enables faster and better-informed decision-making because it helps identify where value is derived.

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