Brand valuation

 October 30, 2016 – 05:47 pm

Assignment 3: Brand Valuation

Stage 1: Segmentation

Lacoste’s Net Profit

Last year, Lacoste reported a net revenue of S$2.8 million in Singapore, which constitutes around 0.1% of the total sales of clothing in the country – which stands at S$2.8 billion. Although the information regarding the net income of the company is not available, our group estimates that it accounts for around 10% of the total revenue, similar to those of other clothing companies like Tommy Hilfiger and Fred Perry.

Segmentation Process

Our group decided to segment the revenue based on Lacoste’s customer segment which we determined through factor analysis. From the results, we segmented the customers into six main groups: fashion forward, brand conscious, quality conscious, attribute conscious, individualistic and price conscious. The following table illustrates their contribution in the revenue stream for the company.


Stage 2: Financial Analysis

Later we calculated the expected annual growth forecast of the two segments. To do this, we use data from both the industry forecast to the company’s historical sales figures.

Source: Strategic Brand Management: Lacoste

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Book (Wiley)

You might also like:

World Cup factor Brand valuation of Dhoni Yuvi co. to hit new highs
World Cup factor Brand valuation of Dhoni Yuvi co. to hit new highs
Dave Chattaway on BBC Radio 5 Live discussion on Manchester Uniteds Brand
Dave Chattaway on BBC Radio 5 Live discussion on Manchester Uniteds Brand
Deloitte Canada on innovation: Acquisitions, valuations and focus on brand to help Canada
Deloitte Canada on innovation: Acquisitions, valuations and focus on brand to help Canada

Public Nuisance at the New York Times


Monty Pelerin--
"I have refrained from bashing Paul Krugman of the NY Times. Indeed, I barely mention him because I found him embarrassing to be included in the economics profession. He has become such a Public Nuisance,appearing in print and on TV expounding his particular brand of nonsense, that it is difficult to ignore this political opportunist any longer.
Mr. Krugman is ...radictory positions. Most people are unaware that he was paid by Enron. Few understand the contradictions of his past positions with his present ones. A particularly egregious example, for someone who presumes to provide advice as to how to solve today's economic crisis, is his part in its creation. Pogoprinciple reveals how Mr. Krugman advocated the creation of a housing bubble back in 2002..."

You aren't entitled to a new car

The other driver is liable for the actual damages caused to you.
If you weren't driving a brand new car, he didn't destroy a brand new car, and doesn't owe you a brand new car. You are owed the value of your used car, which is generally determined from the actual sales prices of similar used cars in similar condition in your area.
This will generally be less than the asking price a...ppearance. Check the comparable vehicles they list to make sure they really are comparable, not rustbuckets or older model years.
If you want a brand new car, you have to pay the upcharge from your used car. That can be steep -- the "thump thump" when you drive a new car off the dealer's lot is the sound of thousands of dollars falling on the ground when your car goes from "new" to "used."

If you upgrade your car with .. change in value

If you upgrade your car with 4 brand new Michellin tires that cost $500, what kind of change in value can you expect - for Book valuation purposes only - not for resale.

Totaled loss claim on car

Hi i'm going through the insurance company of another party who was responsible for totalling my car, and am running into some issues:
1) i had put in a brand new battery one month prior to the car being totalled and they are giving 20% of its value. does that sound ridculous or what?
2) i had also put in new tires about 1.3 years ago, with only 6000 miles on it. originally they had ...ll and keep the money, and that they will be able to get a lot more than that for the brand new battery and tires. she claims that they don't do that and insists that they pay whatever CCC Valuescope says; that the value assigned are non-negotiable.
does anyone have insight into how this works or recommendations on how to get them to give a fair value for my now totalled car?
thanks

Methodology: How the Latin America rankings were compiled  — Financial Times

Brand valuation is a metric that enables brand owners and the investment community, and others, to evaluate and compare brands. Further, brand valuation enables faster and better-informed decision-making because it helps identify where value is derived.

Brand Valuation - ANA President and CEO Bob Liodice
Brand Valuation - ANA President and CEO Bob Liodice
Apna Sapna Money Money :Bachchan familys brand valuation soars
Apna Sapna Money Money :Bachchan familys brand valuation soars
SAP Increased Brand Value 2011
SAP Increased Brand Value 2011
Brand Valuation
Book (Premier Books)
Casio Inc. Casio FC-200V Financial Calculator with 4-Line Display
CE (Casio Inc.)
  • Full dot, 4-line display
  • Cost/sell/margin, investment appraisal, amortization
  • Converts between percentage interest rate and effective interest rate
  • Simple and compound interest calculations, depreciation
  • Slide-on hard case; solar power with battery back-up
WallMonkeys.com Note Sehr Gut - 24"H x 21"W - Peel and Stick Wall Decal by Wallmonkeys
Home (WallMonkeys.com)
  • ALL orders CUSTOM printed. When you place an order, the image is made in the USA, just for you!
  • Printed on WHITE, premium, self-adhesive, re-positionable fabric paper.
  • No nails, frames or glue. No professional installation required.
  • Simply peel and stick! Easy to remove and re-apply.
  • BE SURE you ordered the right size for your intended use!!

Related posts:

  1. Brand evaluation
  2. Brand valuation DCF
  3. Brand explanation
  4. Brand Evaluation Inc
  5. Brand Evaluation Tools