The Art of Selling Intangibles

10 ways to trip yourself up when investing  January 23, 2011 – 04:40 am
The Art of Selling Intangibles

The ‘average investor’ has 10 ways they trip themselves up. Do you show any of these tendencies?  

Think you have an idea about what the “average investor” might be? You may well be surprised to know they have 3 major attributes: they are overconfident, they are short sighted and they pretty likely to buy shares at the worst time. What they don’t possess is the ability to think long term and be disciplined in their financial approach.

Generally, a complete lack of understanding of the inherent disadvantages of investing is at the root of the typical investor’s problems. 

But these are not some assumed characteristics: they are the result of 3 decades of study by Terrance Odean, a finance professor at the University of California’s Berkeley’s Haas School of Business in the USA.

Prof. Odean has a PhD in finance and has intently studied investor behaviour. This area of growing interest includes elements of psychology and neurology, as well as economics.

While classic economics describes individual investors as “rational” and able to maximise profit, Prof. Odean’s research has flipped this on its head — to the point, he says, that individual investors are “their own worst enemies”.

Prof. Odean describes himself as his own best lab experiment, pretty much doing everything incorrectly before he studied finance. For example: after a “hot tip” from his broker and “two seconds of research”, he would trade individual stocks using his own brokerage account. When those stocks sank, pride forced him to hold on.

Source: Summerhill Financial Services

You might also like:

The Art of selling by Alec Baldwin
The Art of selling by Alec Baldwin
Martin Howse x Art Exhibition
Martin Howse x Art Exhibition
Ojiya-chijimi, Echigo-jofu: techniques of making ramie fabric in Uonuma region, Niigata Prefecture
Ojiya-chijimi, Echigo-jofu: techniques of making ramie fabric in Uonuma region, Niigata Prefecture

Face it, you're Nazi Cunts

Muslim Prayers and Renewal Near Ground Zero By RALPH BLUMENTHAL and SHARAF MOWJOODPublished: December 8, 2009 Michael Appleton for The New York TimesWorshipers exit the old Burlington Coat Factory near ground zero, which now houses a prayer space.snip:The mayor’s director of the Office of Immigrant Affairs, Fatima Shama, wen...m population after Sept. 11. “We’ve had positive interactions with him in the past,” said an agency spokesman, Richard Kolk. Alice Hoagland of Las Gatos, Calif., whose son, Mark Bingham, was killed in the hijacked plane that crashed in Pennsylvania, said, “It’s quite a bold step buying a piece of land adjacent to ground zero,” but she said she considered plans for the site “a noble effort.”

Quotations from the Freedom Crowd

'I never intend to adjust myself to the madness of militarism.'
- Martin Luther King Jr.
'However sugarcoated and ambiguous, every form of authoritarianism must start with a belief in some group's greater right to power, whether that right is justified by sex, race, class, religion, or all four. However far it may expand, the progression inevitably rests on unequal power and airtight...iners, the weavers, the chemists, the carvers, the dyers, the designers, the machinists, where were the hands, the people who made? Out of sight, somewhere else. Behind walls. All the people in all the shops were either buyers or sellers. They had no relation to the things but that of possessions. How was he to know what a goods’ production entailed? How could they expect him to decide if he wan

Some ideas about Capitalism

Across the Centuries
'Inequality, rather than want, is the cause of trouble.' — ancient Chinese saying
'The greatest wealth is to live content with little, for there is never want where the mind is satisfied.' — Lucretius, Roman poet
'The prince should try to prevent too great an inequality of wealth.' — Erasmus, Dutch scholar, 1465-1536
'The contrast of affluence and...oney neuroses without understanding the more florid pathology of the very rich for it is our envy and admiration of the rich that supports their habit and keeps us hooked ourselves.' — Philip Slater, Wealth Addiction (1980)
'To suppose, as we all suppose, that we could be rich and not behave the way the rich behave, is like saying that we could drink all day and stay sober.' — L. P. Smith

Appeal Court upholds Bt133,400-fine against garbage collector for selling CDs  — The Nation
The Appeal Court Tuesday upheld the lower court's sentence to fine a Bangkok's Saphan Sung district garbage collector at Bt133,400 for selling copyright 83 movie VCDs and 13 music CDs. The Appeal Court was convinced the items, still have covers and …

Dan Cortese to host truTV's new series 'Guiness World Records Gone Wild'  — TVbytheNumbers
Guinness World Records http://www.guinnessworldrecords.com (GWR) is the global authority on record-breaking achievements. First published in 1955, the annual Guinness World Records™ book has become one of the biggest-selling copyright titles of all …

Katherine Jenkins & Jackie Evancho - Christmas in Rockefeller Center (30 Nov 2010) - Silent Night
Katherine Jenkins & Jackie Evancho - Christmas in Rockefeller Center (30 Nov 2010) - Silent Night
How To Price Leather Craft Art Work For Sale
How To Price Leather Craft Art Work For Sale
Einaudito-Maurizio Minardi
Einaudito-Maurizio Minardi
Andrea Bocelli - Andrea Bocelli & David Foster: My Christmas (2009) - Silent Night
Andrea Bocelli - Andrea Bocelli & David Foster: My Christmas (2009) - Silent Night
Mike Robbins the Best Selling Author and Motivational Speaker
Mike Robbins the Best Selling Author and Motivational Speaker
HMI Book Club - How To Master The Art Of Selling Part 1
HMI Book Club - How To Master The Art Of Selling Part 1

Related posts:

  1. Selling intangibles
  2. The New Art of Selling Intangibles
  3. Selling intangible assets
  4. Explain intangibles
  5. Reporting of intangibles