Explanation of goodwill

Primer on Business Valuation (Part One)  November 28, 2012 – 01:05 pm
As I noted in my earlier blog entry (Primer on Property Division), when parties are attempting to divide their assets and debts, disputes often arise over the proper valuation of closely held business. Unlike automobiles, real estate or stock in publicly traded corporations; the valuation of privately held companies generally cannot be performed by simply looking up an index or applying to an online database. Instead, an intensive review (typically by a forensic CPA) must be performed in order to determine the price at which a willing buyer would sell and a willing seller would pay for a given entity.

Although most experts will concede that the process of valuing a small business is often as much an art as a science; there are clear methodologies which must be followed in order for the valuation to be recognized as a by-product of generally acceptable accounting principles (and therefore admissible in a court of law).
This article (as well as the next few blog entries) will attempt to demystify the various valuation methods such that they can be understood by attorneys and clients alike.

The Capitalized Excess Earnings Method (i.e. Treasury Method)

Source: Ferraro Law Group, PL- Law firm in Stuart, Florida

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It did good.
I was far from a fan of the original endings to ME3. To be frank, I abhorred them. I actually lost sleep when it was all over and said and done with. How could a company that had exemplified mastery of the art of storytelling blow it all in the last 20 minutes of a game?! Well they did, and critical mass hit the fan in a big way, but (thankfully) Bioware reacted.
Since m...ou can't half-ass an ending to a beloved franchise. Closure and proper following of expected narratives are important! Ending is paramount! I still shake my head as to why they chose to follow the Matrix/Contact route after all of the backlash those received.
I just wish that what I saw the other night is what I had seen the original time I played it.
Bioware's fate is yet to come...

Partial answer

As Bears and Legal_Tinder have alluded to, the issue is not copyright infringement. Copyright infringement involves the unauthorized copying of a creative work (like a book, song, drawing, etc.).
What you're talking about is TRADEMARK infringement. A "trademark" is a word, symbol, or other item that designates source of a good or service. Examples: HEINZ for ketchup; MCDONALDS for restaur...ing about were trademark DILUTION. That takes a WHOLE lot of time to explain, but it applies only to a "famous" trademark that is being "blurred" or "tarnshied" by another. Dilution may apply in this situation, but the whole law of dilution is up in the air right now, so it may or may not apply.
Hope this provides some clarification.
This is not legal advice.
kjkatlaw@gmail.com

EBIX INC - 10-K/A - : MANAGEMENT'S DISCUSSION AND ANALYSIS OF …  — Insurance News Net
In September 2011 , the FASB issued new technical guidance regarding an entity's evaluation of goodwill for possible impairment. Under this new guidance an entity has the option to first assess qualitative factors to determine whether the existence of …

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