What is Goodwill and Intangibles?
Intangible assets are non-quantifiable items, which are recorded on the Balance Sheet (under Assets). The Return on Investments (ROI) of intangibles is assessed indirectly. Examples of Intangibles are: Copyrights, patents, brand name, goodwill etc.
Goodwill is a special intangible category – it is defined as “the probability that a regular customer will continue to do business with the company.” Goodwill is applied when companies make acquisitions. They pay over and above the net asset value for “Goodwill” factors like solid customer base, efficient management, motivated workforce, others.
Goodwill is kept on the Balance Sheet until it is impaired, which means that the carry amount exceeds its fair value.
DISCLAIMER: The views expressed in this Blog are my personal views/analysis. It does not represent views of any organization or group, for which I am doing consulting or employment. The purpose of this blog is academic and informative; and is not sale of any product or service. The author does not own responsibility (liability) for any information presented in this blog; as investment information tends to change rapidly.
Source: Emerging Star Investments
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