What is Goodwill and Intangibles?

Goodwill and Intangible Assets by Tariq Ali Asghar  November 12, 2012 – 02:05 am
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Intangible assets are non-quantifiable items, which are recorded on the Balance Sheet (under Assets). The Return on Investments (ROI) of intangibles is assessed indirectly. Examples of Intangibles are: Copyrights, patents, brand name, goodwill etc.
Goodwill is a special intangible category – it is defined as “the probability that a regular customer will continue to do business with the company.” Goodwill is applied when companies make acquisitions. They pay over and above the net asset value for “Goodwill” factors like solid customer base, efficient management, motivated workforce, others.
Goodwill is kept on the Balance Sheet until it is impaired, which means that the carry amount exceeds its fair value.

DISCLAIMER: The views expressed in this Blog are my personal views/analysis. It does not represent views of any organization or group, for which I am doing consulting or employment. The purpose of this blog is academic and informative; and is not sale of any product or service. The author does not own responsibility (liability) for any information presented in this blog; as investment information tends to change rapidly.

Source: Emerging Star Investments

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ACCT-3110-Ch12-01 - Clip 08 - Intangible Assets - Impairment - Example 3 - Goodwill
ACCT-3110-Ch12-01 - Clip 08 - Intangible Assets - Impairment - Example 3 - Goodwill
Goodwill and Intangible Assets by Tariq Ali Asghar
Goodwill and Intangible Assets by Tariq Ali Asghar

Part 2 $200 fares, those flights are going to ge

But the fact is, American experienced a drop in passengers on some of its routes last year, including a 30% reduction in customer volume on its flights to Atlanta.Even international capitals will not be spared: Thai Airways canceled its nonstop flight to John F. Kennedy International Airport, placing Bangkok on the list of cities no longer connected to New York.
Frequent travelers to Tucso... and airlines are trying to maximize profits. Continental is halting its flights to Sarasota, Fla., and American is reducing its flights to San Juan, Puerto Rico.
"New York has always been a snowbird city," says Mr. Seaney, referring to people who spend winters in Florida and the Caribbean. "If it's mostly seniors flying to Florida expecting $200 fares, those flights are going to get cut."

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In that same period, the Bush administration's rush to invade Iraq, an act most Latin American countries opposed, helped squander whatever was left of the post-9/11 goodwill the U.S. had in the region. ... with the Bush administration's efforts to ...

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Above this image was the caption, “Don't let your past define your future.” Goodwill is one of the largest non-profit organisations in the US, with revenue over $ 4.4 billion annually. It provides employment to more than four million people, collects ...

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The presence of these men in several of Washington's most defining moments suggests that Washington cared little for the religious makeup of his army and cared more for their devotion to freedom and independence. ... Washington told these early Jewish ...

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