Structural capital reporting

Franchising – Structural Capital in action  May 24, 2017 – 11:15 pm
Pictures I had the opportunity to visit a franchising exhibition recently where more than 100 different businesses of various types had put up stalls staffed with smartly attired and neatly groomed salespeople trying their best to convince visitors why their franchise business model was the best choice to opt for as a new franchisee. The businesses on hand ranged from education (coaching classes), fashion clothing, food and beverages, jewelry, real estate agencies, healthcare, solar energy, finance and securities, libraries, childcare, coffee shops, etc. While the diversity of businesses present was tremendous, there was a uniform thread running through all of them that had brought them together to that exhibition in the first place – all of these businesses were capable of growing through the franchisee route. Franchising as a business model is hugely popular and successful especially in the retail world. Next time you have a value meal at McDonald’s realize that you are actually at a franchise of McDonald’s and not at a Company owned Store. If you still have doubts, look at the top of your receipt and you will read the name of the franchisee that is actually operating that particular McDonalds location. It is estimated that more than 50% of all retail sales in the US and

Source: Intellectual Capital Reporting

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