Selling customer capital

Facilitating Interactions is Good for Business  December 10, 2012 – 04:26 pm

The picture I chose for this post is of my kids playing with one of those displays that are so prevalent at movie theater lobbies these days. The goal of such a display is for you to mess with it, take photos, and share them all over the internet, thus making people interested in the movie. You get something. The movie gets something. Hooray. Lord knows if it sells movie tickets. I checked around for some case studies, but didn’t find any. But it’s more fun than a poster.

Can You Build Interaction Points Into Your Business?

In launching Blog Topics: Master Class, I put into place a handful of interaction touchpoints. First, I invite people upon signing up to hit reply every time they want to talk with me or ask a question. I then prompt them to do so in the first email, so that they know I’m serious.

I also created a private Facebook group for students in the course to interact with each other, and although I don’t promise to be there myself very often, I have been there to greet every single newcomer to the group personally, and introduce them to everyone else.

There will also be some realtime events like a live Google+ Hangout where we can do even more connecting. Further, I will promote various people’s work as a part of class, thus highlighting what participants are accomplishing, and sharing some of the great experiences coming out of the project, which is one way to give back.


Booktrope Editions Bottom Line Selling: The Sales Professional's Guide to Improving Customer Profits
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Use your existing work skills to work at home

Lots of people want to work at home and assume there are fields where that is common.
It is true that image consultants, massage therapists, psychotherapists, and daycare providers often work out of their homes.
These people are only successful if they are also good business people, because they are running their own businesses. They need to deal with city licenses and zoning regul...y that this is what they do. If you have telephone customer service experience, you might want to call companies that need these types of people and ask if they work at home. They may only do this with experienced workers.
These companies are usually looking for people with customer service experience and expertise in the area of whatever they are selling.
This reply continued below.

They had goods

But now they didn't have competition. europe and japan were wrecks. th US could now help build up the industrial world while securing mkts.
no it wasn't just rates. we've had low rate periods and yet housing never took over the economy like it did.
the culprit was unfettered mkts and the securitzation of consumser credit. yes riskless! but that wasn't just fannie and freddie. fannie ...will fall further into the black hole.
yes, things will eventually get better, but it would get a whole lot worse. are american citizens willing to live through such am economic disaster?
no just like in the great depression, we have had credit destruction after a credit high. corporations and consumers are deleveraging. we don't need austerity now, which will only make things worse.

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