Human capital explanation

Influence in Social Networks - Micro Theories  November 21, 2017 – 05:11 am
real house-price data

As promised here is my blog on Micro Theories. In my previous blog I defined micro theories as theories that attempt to explain specific social phenomenon in a broader social system. There are many micro theories developed by prominent researchers identifying social phenomenon. Few prominent theories are as follows:

STRENGTH OF WEAK TIES

Granovetter(1973) asserts that acquaintances (weak ties) are less likely to be socially involved with one another than close friends (strong ties). Thus the set of people made up of any individual and his or her acquaintances comprises a low-density network (one in which many of the possible relational lines are absent) whereas the set consisting of the same individual and his or her close friends will be densely knit (many of the possible lines are present).

The overall social structural picture suggested by this argument can be seen by considering the situation of some arbitrarily selected individual. This individual will have a collection of close friends, most of who are in touch with one another-a densely knit clump of social structure. Moreover, the individual will have a collection of acquaintances, few of whom know one another. Each of these acquaintances, however, is likely to have close friends in his own right and therefore to be enmeshed in a closely knit clump of social structure, but one different from the individual’s. The weak tie between the individual and his acquaintance, therefore, becomes not merely a trivial acquaintance tie but rather a crucial bridge between the two densely knit clumps of close friends.

Source: The Study of Social RSS Feed

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