How to buy intellectual capital?

Summer design internships growing Qatar’s intellectual capital  January 20, 2011 – 09:42 am
2251 Award-winning branding and design company grow has started its summer internship programme with eager students from Virginian Commonwealth University in Qatar (VCU Qatar).

Managing Director of grow, Anthony Ryman said: “We’re helping the design industry and seeding the future leaders of Qatari designers by offering young people internships so that might go on to setting up as an entrepreneur with their own fashion or design studio or shop.

“For the last 5 years, grow has opened its doors to VCU Qatar students during the Summer, so that they can work with us and apply their academic learning to a real-time busy studio environment. It’s great for them and for us, ” says Mr. Ryman. “By giving back to the design industry in this way, we’re also helping Qatar on its path to ensure there is not only a transfer of knowledge to young Qataris, but helping to build a long term sustainable legacy of intellectual capital. This is the only renewable resource and Qatar needs to invest in it by buying design from local Qatari-born design agencies, so we can continue to invest and nurture local talent.”

Qatari designer Sara Al-Saffar said: “It’s great! I’m always working on new projects. It’s a bit stressful sometimes, but there’s so much to do, and learn and it’s a great atmosphere at grow”.

Source: PR 2.O - Online PR, Press Release Community

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