Definition of brand

 August 5, 2016 – 03:18 pm
the definition of 'brand'

I possibly have a different definition of brand engagement than others, so I thought I might share my views. I'd love to hear your thoughts too! What is a “brand”?

Unlike a person, organizations are made of many people with different personalities. What an individual and a brand do have in common is a vision, a goal and the approach to that target. The identity that is created to represent these things forms the brand. A brand comprises many aspects: look, feel and values which can be viewed as the brand's “personality”. Like people, brands represent themselves differently to the various segments of their communities. For example; a brand may be portrayed differently to businesses as opposed to individuals. Despite this, there are always basic elements that are constant.
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All of these facets of a brand are what people interact with when they connect with that brand.

This counts for:

  • employees
  • suppliers
  • subcontractors and their employees
  • competitors

Source: Arié Moyal

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Free-market ideologues

Free-market ideologues said the energy titan's triumphs proved
them right. Now they should admit its humiliating collapse proves
they were wrong.
Enron gave generously to House Majority Whip Tom Delay, R-Texas,
who thoughtfully introduced an electricity deregulation bill. The
company, of course, was largely responsible for the grooming of
George W. Bush ...portfolio. The California deregulation disaster should have eliminated all doubts about the first of these promises; Enron's collapse has now put paid to the other.
Perhaps the real theological lesson to be learned from all this is the simple statement of relief uttered by a California Public Utilities commissioner when he learned of the great conglomerate's destruction: 'There is a God.'

The most promising work-at-home opportunity.


Unfortunately, the definition of guarantee to a con-artist and to an honest individual differs greatly.
It seems that con-artist are getting more desperate. I haven't seen any scams where the con-artist guarantees anything. They just say, you CAN, or you COULD. I like to see an ad where con-artists guarantees an $85,000 a year check, a lap-dance everyday, and a brand new Buick in the drive-way.
This ad came from Yahoo! Mail in case anyone was wondering.

Significant amendments to the North Carolina Beer Franchise Law  — Lexology
The bill strengthens the definition of “brand” as pertains to beer, by codifying the definition that currently exists in the North Carolina Administrative Code, 4 NCAC 2T.0103, within the statutes of the Beer Franchise Law. The codification of this …

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